Career Opportunities in Digital Marketing
Digital marketing is a vast field which is evolving continuously with time and providing new career opportunities to both freshers and experienced professionals. Digital marketing puts a wide range of career opportunities in front of you. You can start your career in Digital Marketing by doing Digital Marketing Training from a certified online or offline platform. You can do freelancing or even join a company after learning digital marketing. You can earn as per your skills and knowledge. Digital marketing training can serve you in both full-time as well as part-time jobs. It can open a door for you as an extra income source. Before diving into the career opportunities, firstly let’s know some basics of Digital marketing.
What is Digital Marketing?
In simple words, marketing done digitally i.e. by using online platforms is known as digital marketing. Digital marketing, which is also known as online marketing, is the promotion of brands to connect with their potential customers using digital platforms. It is the marketing done using electronic devices and is generally used to portray the image of a company or a brand online, to increase sales of a company, to increase the reach of a company, and so on. In practice, it refers to the marketing campaigns that appear on a phone, computer, tablet, or any other electronic device.
Types of Digital Marketing
1. SEO ( Search Engine Optimization)
It is a way of increasing the visibility of your website in organic search results and increasing traffic on your website.SEO is a way of optimizing a website to attain the highest rank in search engines.In simple words, it is all about increasing the rank of your website on search results organically.
2. Content Marketing
It is the process of creating and distributing digital content such as blog posts, videos, ebooks, solution and technical briefs, etc. to provide information to your audience. This content is usually available for free on digital platforms. Content marketing is an essential part of SEO (Search engine optimization).
3. Social Media Marketing
Social media marketing is a way of using different social media platforms to increase the reach of your products, increase your brand recognition, and also a way to reach new customers, and expose your products and services to millions of people.
- About 71% of customers who had a positive impact with a brand online are more likely to recommend that brand to their friends, family, and relatives
- .Facebook has over 2.9 billion active users monthly, youtube has over 2.2 billion active users monthly and Instagram has over 1.2 billion active users.
With such an enormous amount of audience present online, if your brand does not have an online identity, then this might prove to be a great hurdle in the growth of your brand or company in the future.
4. Pay-per-click Marketing
In PPC (Pay Per Click) marketing, advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than earning those visits organically. One of the most popular forms of PPC marketing is search engine marketing.
5. Affiliate Marketing
Affiliate marketing is the process of earning (commissioned) money every time you recommend a company’s products on your social media platforms and drive a sale. You only get paid when you drive a sale. In simple words, it is the process of recommending people’s products in return for a small commission on each sale.
6. Email Marketing
Email marketing is a powerful marketing channel that uses email to promote your business or products. It is the process in which you market your products via email. You send them emails every time you launch a new product, or when a product comes back in stock, or when there’s a sale. It makes customers aware of your latest items.
7. SEM ( Search Engine Marketing)
It is the process of marketing a business using paid advertising that appears on the top of each search result. Advertisers bid on keywords that users might use while searching for any product or service, which allows the advertiser to appear on top along with those search results and this might increase the sales of that advertiser.
8. Influencer Marketing
It is the relationship between a brand and an influencer. An influencer recommends the products of a specific brand to their audience through various social media platforms. Influencers endorse the products of a brand for which they are paid by the brand.
Following are some of the career opportunities in digital marketing :
1. Digital Marketing Manager or DMM or Digital Director :
This is one of the highest positions in the digital marketing field. You must have 5-7 years of experience to attain this position. The main responsibility of a Digital Marketing Manager is to create and execute an integrated digital marketing process.’Integrated Digital Marketing is all about laying major emphasis on quality content. Content is the king and other elements such as Search engine optimization (SEO), Social media marketing (SMM ), emails and ads campaigns, etc are the soldiers.A digital marketing manager should be capable of doing what seem to be giant tasks such as taking the number of page views of an ordinary page to about 1 million, increasing HTTP traffic, etc.
A DMM leads the marketing team and reports the progress of the projects assigned to him/her to the Vice President of the company. The salary of a digital marketing manager position is high paying currently in India.
2. Content Marketing Manager or CMM
If you think that you can write better than what is already there on the internet, then you are perfect for this role. As the name suggests, a content marketing manager is expected to be well versed with the finesse and nuances of content marketing. Content marketing is mainly about writing educational blog posts, making informative videos, compiling scholarly guest posts and e-books, etc. Responsibilities of a CMM include creating content that has the qualities of going viral, making sure that the content can be promoted well through SEO, following content trends, etc. To get into this field, you need to have a good knowledge of the English language along with a creative mind.
3. Social Media Marketing Manager and Social Media Executive
Job in Social Media sounds to be one of the coolest jobs but don’t mistake it for only tweeting, Facebooking and Instagramming, there’s much more to it. As a Social media manager or executive, you are required to keep an eye on the social media trends and plan strategies according to it. You have to coordinate with the content team and client servicing team on a regular basis, create quality content or video, etc. This person manages the social media profiles of the company by using umpteen tools and addresses the concerns of the target audience. Good knowledge about all social media platforms and a lot of creativity is a must for this job role.
- In a B2C business, a social media marketing manager/executive tries to gain the approval of his company’s group of fans on reputed social media platforms such as Twitter, Facebook, Instagram, Reddit, Snapchat, Pinterest, etc.
- In a B2B business, a social media marketing manager/executive is responsible for maintaining a dedicated community on the social media platforms. In short, social media marketing managers/executives thrive in creative zones.
4. SEO Executive or Expert
A well-designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives or experts who make sure that the website attains a top rank in the search engine. SEO executives or experts are responsible for improving the Google rankings of the website and attracting traffic to the website. They have to make sure that the content is search friendly, conduct research about SEO tools, keyword research, build sitemaps, submit them, etc. They should be good in terms of Google Adwords and Google Adsense. Using webmaster tools, positioning banner ads on the homepage of a website, managing duplicate content, etc. are an integral part of the SEO executive’s responsibilities. The most common tool used by SEO executives is Moz.com. Perks and payout are attractive and lucrative.
5. PPC and SEM Expert
The sometimes useful and sometimes irritating ads that appear on websites are created by these people. They generate lots of leads for the companies and therefore there is a great demand for PPC professionals. As a PPC/SEM expert, you have to manage PPC keywords, split ad groups, refine the landing pages, generate reports, provide suggestions for ad graphics and copies, etc.
There are many other roles in the field of digital marketing that depends upon the company and its requirements, such as
- Customer Relationship Management (CRM) Manager
- Email marketing managers
- Ecommerce managers
- Digital agency account director
- Analytics manager
How much can you earn?
Your salary will depend upon the type of organization you are working in and your role.
A general idea of the salary is given below:
|Job Portal/ Job des||No. of jobs available||Average salary (P.M.)|
|Content Marketing||35000||26500||61000||18540||18k to 1 lac|
|Digital Marketing Sales||37000||53000||12627||8765||22k to 45k|
|Email Marketing||3693||31000||66110||14458||15k to 25k|
|Social Media Marketing||107243||32000||61936||10823||15k to 35k|
|SEO marketing||116868||2800||59866||10319||12k to 35k|
|Digital Marketing Manager||1093||58561||8000||2136||30k to 1.5 lac|
The opportunities in digital marketing are abundant. You just need basic knowledge and required skills, for which you can receive digital marketing training from any reputed institute online or offline. You also need to have a creative mind. In the future, digital marketing will continue to provide a lot of job opportunities, a few of which I have described above. Start preparing yourself according to the job that you want to do. The most common jobs these days in digital marketing are SEO manager, SMM manager, and Content marketing manager. These skills are easy to learn and once you excel in them, the chances of you getting the job are much higher. Their pay scale is also lucrative.