Category: Digital Marketing

You are not tech-savvy and looking for some know-how related to web hosting?

You have landed on the correct blog. Now that you have created your site and looking for plans and hosting providers to host it, it is mandatory to know about the plans and the hosting service providers.

Getting confused, overwhelmed, lost, are the common reaction one can have while selecting the web hosting plan from various types.

Also, selecting the right web hosting partner is as important as considering the prices of the plans. Selecting the plan just based on hosting partner or plan or pricing can prove to be a fiasco in many cases.

The reason it is important to consider price, plans, type, and hosting partner, is because website hosting is a long-term goal. Website hosting is not a matter of days or months, it stays as long as you do not erase it from the servers.

While talking about web hosting the most important part to discuss is the web servers. A web server can be a stand-alone server or a cloud-based server, depending upon the requirement of your website you can choose one amongst the servers.
About Servers:

Cloud-based Servers

The cloud-based servers work on virtualization. Multiple physical servers across wide geographical areas are connected virtually. The cloud-based servers are robust and provide the highest degree of performance and security. The data on the cloud servers is replicated so there are least chances of data loss.

Also, cloud-based servers provide scalability and reliability. The VPS hosting is cloud-based as it uses virtualization.

Stand-alone Servers

These servers are the physical servers. The web hosting types like shared, dedicated are worked upon the stand-alone servers. The stand-alone servers provide security and durability.

To understand which web hosting type to opt for, it is important to know what is shared hosting, VPS hosting.

Hosting your website which requires minimal resources, is better to be hosted using shared hosting.

About Shared Hosting

Shared hosting is a hosting type in which the server resources are shared amongst various websites. The resources a client gets in shared hosting are bandwidth, SSD disk space, CPU, email accounts, website hosting, website builder, databases, etc.

The cheap shared hosting plans are well-suited for small-scale business websites.

Some of the advantages of shared hosting are:

• Flexibility

Shared hosting gives you the flexibility of hosting any type of website.

• Self-manageable

The shared hosting enables you to manage your website with the help of a simple and easy-to-use control panel. The control panel dashboard is the user interface that enables the user to look after the administrative tasks.

• Cost-efficient

The shared hosting plans are the cheapest compared to all the web hosting types and plans. With the least cost, shared hosting provides efficient hosting for your website.

• Dynamic website hosting

Shared hosting allows you to host dynamic websites. The websites hosted using shared hosting can be viewed with effectiveness on any browser and device.

• Fast maintenance

The hosting service providers are available at your service 24*7. You do not need to look after the maintenance of the website. MilesWeb is one of the best web hosting companies furnishing 24*7 support relating to all web hosting plans.

There are some drawbacks of shared hosting when it comes to hosting bulky websites or sites attracting traffic.

The shared hosting plans provide shared server space and limited resources to the websites.

In case your website is booming you may face site load issues and performance degradation.

Also, the shared hosting plans do not furnish scalability features.

 About VPS Hosting

The VPS hosting works on virtualization. Like in shared hosting the physical server space is shared amongst the websites, the VPS also shares the physical space of the server virtually. The hypervisor is the software that enables virtualization in the server space.

In VPS hosting each distributed segment acts as a dedicated server. The cheap VPS hosting India provides a dedicated IP to each user.

The VPS server hosting is the best choice for growing business.

Advantages of VPS hosting:

• Scalability

The main advantage of VPS hosting is, it provides scalability. You can scale up and scale down the resources of the server space according to the requirement of the website.

In the site booming time, you can add-on the resources and utilize those.

• Flexibility

You can host a business website, e-commerce site, portfolio, etc. using VPS hosting. Also, VPS hosting gives you the liberty to select the operating system of your choice.

• Security

VPS provides the highest-degree security as the IPs are dedicated. The site load on the other sites does not affect the working of your website in VPS hosting.

• Performance

As your website is independent of other sites the performance of your site increases automatically. The VPS plans give higher uptime than other web hosting plans.

• Great server and website control

The VPS plans offer you managed and self-managed VPS plans.

If you are a newbie to web hosting, it is better to opt for managed VPS plans.

The managed VPS plans offer a fully managed server space. The web hosting service provider manages the server resources for increased performance. The databases, auto updations, installation, security, etc. are all managed by the hosting service providers.

In self-managed VPS plans, you being the website owner has to deal with the server and the website management. It is better to opt for self-managed VPS plans only if you have know-how regarding server management.

• Budget-friendly

All the VPS plans are budget-friendly. Also, as the VPS hosting works on a cloud-based service model it offers pay-as-you-go.

Conclusion:

For your booming business website, it is always a safer choice to go with VPS hosting as it furnishes numerous benefits over shared hosting plans. VPS is the most suitable plan providing greater flexibility and scalability to any kind of website.

With the rapid growth of the world wide web, the global pandemic has also brought about the increased growth of online business opportunities as consumers no longer have to travel from one place to another to buy products or render services. While starting up an online business, the most important question arises in the mind that what are the features of online business.

There are several businesses in the market that work solely online. In setting up an online business, the owner will need to go through the same procedures as a traditional business, formulating a business plan, crafting a mission statement, and handling other administrative matters. However, there are several features of an online business. There is no need to travel to and from the office or being stuck in traffic. A huge range of businesses can be operated solely online. The online business can include every field to do work online at remote locations.

Features of Online Business

Simple and convenient

To set and run a business is a very difficult challenge. However, if you operate online, you can reduce a lot of hassle and stress which is involved in traditional business. Starting an online business is very popular nowadays due to its convenience and simplicity. That is why many new business houses adopt the online method for their start-ups.

 Wider Range

With an online business, you can market your products and services globally. You can have a reach a large number of potential customers. Only you need to have a proper system to deliver your products and services at far off places. Whereas in traditional business, you have a limited reach to potential customers. Thus through online business platforms, you can expose your company worldwide.

Reduce Cost

The main benefit of starting an online business is the cost difference. While setting up a traditional office-based business, you need to invest in the physical location. On the other side, setting up an online business, you need to invest in purchasing a domain, web hosting, and website, etc. that is very nominal.

Reduce staff requirement

To operate a physical-based business, you need to recruit many employees. Whereas in online business everything is done online and automatically systems are set to operate several tasks like for the purchasing department, there is no need to recruit a purchase executive.

Offers greater flexibility

Online business platforms offer more comprehensive flexibility. One can give flexible hours to one’s work. With flexible hours you have the option to work full-time or part-time. You can also do the online business while working on another job role.

Great for niche products

 If you deal in niche products, operating an online business is ideal. People can access and find your services who are looking for a certain type of product, which means that you can get an advantage from more and more consumers compared to conventional set-ups, where you would only reach a limited range of people.

Very popular with consumers

 More and more customers nowadays want to enjoy the convenience of shopping for goods and services online. By setting up an online business, you will be able to cater to this growing demand. In this technological era, people are used to being able to shop for anything they want at any time of the day or night.

 Affiliate Program

Online business platforms offer you to run a business without having inventory through affiliate programs. In these programs, you have to publish good-quality articles on a particular subject and then apply to these programs selling related items. Then you will be in business quickly as affiliate programs provide commissions when the product is sold by your articles. Thus without any overheads of shipping, processing like operations, you can serve the demand of huge Consumers. 

Ability to Grow rapidly

A major benefit to starting an online business is that you can grow it. You are not limited in earnings or potential as you can expand the business according to yourself. Unlike a job where prejudice, contract negotiations, glass ceilings, wage freezes, and wage cuts prevent you from making more money. here no one will stop you from trying and making efforts and more and more hard work on the internet.

Conclusion

As online business continues to take the biggest part of the conventional business under the globe. This is a great time to get your online business ideas up and start implementing

Digital marketing is an integral part of traditional marketing, where people utilize digital channels for the marketing of their products. Digital marketers leverage different digital channels such as search engines, websites, social media platforms, e-mails, and various mobile applications to advertise their brand.

Earlier, the first thing in the morning would be reading the newspaper while having a cup of tea. But, ever since we have got smartphones, tablets, unlimited access to the internet, everything is bound to online activity

In simple words, digital marketing is any form of marketing products and services that involves electronic media.

Why Do We Need Digital Marketing?

If you want to start off your business, and you want to promote it, you cannot go and knock on everyone’s door, and tell them- “hey, I am starting a new project, please help me make a profit out of it!”

It is impossible for you to do that. Then you may think of setting up a billboard which would cost you around 2-3 lakhs. You may think that now you have set up a large advertisement so it would reach a wider audience.

But are you sure, it is reaching the right viewer? And if yes, how much conversion is happening?

How many clients are coming to you on daily basis and saying that they had come because of the billboard?

Think about it?

In this case, internet marketing can help you a lot in an inexpensive way.

Let’s find out how?

Digital marketing is a platform where you can put up your ideas and thoughts and even get a lot of guidance from the people who are already working here. It would give you an opportunity to understand your audience better and you would also know what your audience is preferring so you can easily cater to their needs.

Besides that, what you cannot do in traditional marketing that is to track people. You can do it in online marketing.

You get to see how many people are watching you, coming on your site and liking your content, what engagement you are making, and a lot more.

Types Of Digital Marketing

There are a lot of ways through which you can promote yourself or your brand in the digital market.

They are:

1. Content Marketing (Blogs, Articles, Youtube Videos, etc)

2. Affiliate Marketing

3. Search Engine Optimization (SEO)

4. Pay-Per-Click (Google Adwords)

5. Social Media Marketing

6. E-mail Marketing

CONCLUSION

Now that you know the basics and the need for digital marketing, you can choose any platform to promote your business. 

Remember, you don’t need to have a professional degree/diploma in this field. All you need is the right amount of knowledge and tools and tricks to make your product reach the correct audience.

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…